WELCOME TO OUR FAMILY FLOWER FARM

rooted in Charlottesville, VA—and the everyday magic of growing things

WHAT'S GROWING IN 2026

Agastache

Basil

Bergamot

Chamomile

Cosmos

Dahlia

Echinacea

Eucalyptus

Scented Geranium

Japanese Anemone

Lisianthus

Marigold

Nigella

Penstemon

Peony

Rudbeckia

Sunflower

Tulip

Verbena

Zinnia

FLOWER FUNDRAISERS (JOIN US!)

We recently hosted a 💐 flower bouquet pop-up 💐 to benefit one of our children's schools. It was so fun and such a success, we can't wait to do it again. If you'd like to partner with us on a flower fundraiser for your own cause, we’d love to hear from you. They're beautifully aligned with our goal to make a healthy impact on both the community and the natural world.

GET UNDERGARDENERS UPDATES

seasonal notes, flower availability, behind-the-scenes stories

IN OUR GROWING ERA

Wurfel family checking on peony plants in spring

Hi! We're the Wurfels—slowly planting our family flower farm one season at a time, with two wildlings underfoot.

Most days begin with picking posies for the boys’ teachers, and end hosing each other down in the garden.

The little ones are our original undergardeners (assistant gardeners). And in this season of life, we adults feel like undergardeners, too: learning, listening and growing.

Our goal is to nurture seasonal offerings with simple, sustainable, soil-forward practices that respect both the land and the pace of family life. And we're glad you're here!

Photo by Sadie Peterson

HOW TO SHOP WHOLESALE

We're proud to join the Central Virginia Flower Collective as a trial grower for the 2026 growing season.

Florists can find the entire collective's wholesale offerings in one place on Rooted Farmers.